Technology | Marketing | AI

Ritwik
Sengupta

Exploring the intersection of analytics, automation, digital strategy and business transformation.

Latest Writing

A practical starting point for small and medium businesses looking to modernise their operations through technology.

How to evaluate, select and connect marketing technology without overcomplicating your operations.

Understanding the technical elements of SEO that determine whether your content gets found at all.

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About

Notes, ideas and projects at the intersection of technology, marketing and AI.

A practical starting point for small and medium businesses looking to modernise their operations through technology.

How to evaluate, select and connect marketing technology without overcomplicating your operations.

Cutting through the complexity of Google Analytics 4 to focus on the metrics that drive real marketing decisions.

A practical guide to automating repetitive tasks using AI tools that require no coding background.

Exploring practical uses of AI for modern marketing teams.

Final Note

Curious about technology, obsessed with marketing, always learning.